A day in the life of our apprentice, Calum

Calum - Häfele Apprentice



Name: Calum Newman

Role at Häfele: Brand Communications Marketing Apprentice

Current apprenticeship: Level 3 NVQ in Marketing

Completed apprenticeship: Level 2 NVQ in Business Administration

Calum has been a key member of the marketing team here at Häfele UK since October 2018. Since joining us, Calum has completed his Level 2 NVQ in Business Administration and is currently working towards his Level 3 in Marketing.

A day in the life of Calum

We wanted to get to know Calum a little more, and see just what a day at Häfele looks like through the eyes of one of our apprentices. Calum explains, “I have to balance my roles and responsibilities with my NVQ work, but the two go hand-in-hand. Today, along with my coursework, I learnt about the applications of some of the handles that I went on to photograph – great for developing my product knowledge and photography skills. I also had my own photo taken for my new ID card.

After lunch, we had our monthly Marketing & PR meeting, where ideas are shared and plans are made, there’s lots to learn about. I also joined one of the Marketing & Category meetings, which again helps with my product knowledge and gives me insight into how we market a products”.


I really enjoy being able to work on such a variety of projects. No two days are the same, and that’s what made working in the Marketing team so appealing to me in the first place”.

Level 2 NVQ in Business Administration

Calum first joined the Product Information team within the Marketing department and, whilst completing his Business Administration NVQ, became heavily involved with a number of projects, “I was involved in everything from data collection and creating part numbers to monitoring the rolling changes of some of our key product ranges, such as Smeg appliances” he explains. In addition, Calum worked closely with members of the communications team, and it was this exposure to a different side of marketing that inspired him to pursue a more communications-based path after completing his first NVQ.


Level 3 NVQ in Marketing

After moving into the communications team to work towards his Level 3 NVQ in Marketing, Calum has had exposure to a different side to Marketing at Häfele. Calum tells us how one of the projects he has enjoyed most has been gathering content for a stand feature at the upcoming industry event, kbb 2020; “I have been able to work alongside a wide variety of people from around the business, as well as with an external agency, which has been great!”.


Favourite aspect of Häfele apprenticeship

We asked Calum what his favourite aspect of his apprenticeship here at Häfele was. His answer? There were two; “one of the things I enjoy most is being part of the team. There are a lot of funny conversations and everyone is really chilled. The other thing is how much I’ve learnt; how to maintain data, how goals can be achieved by working with different people and areas of the business, how to edit photos, and how to send emails… It’s all so varied”.