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Celebrating 100 Häfele Studio Partners

Here at Häfele we celebrated signing our 100th Studio Partner, less than a year since the initiative launched.

Thoroughly Wood Kitchens in Kent hit the milestone mark earlier this month after realising the extensive benefits of joining the scheme. The Studio Partner initiative which launched last September, allows Häfele to partner with hand-picked independent showrooms across the UK that can actively promote the brand's premium product range. Homeowners have direct access to expert advice and first class service while partners receive exclusive products, extensive marketing and showroom display support, in addition to customer lead generation. The approved studio network is promoted via Häfele's consumer website,www.ideasforliving.co.uk, where prospective customers can identify their nearest Häfele Studio Partner.

Jodi Garrett, Business Development Manager at Häfele UK, said: "Securing our 100th Studio Partner is such a landmark for us. Our hand-picked partners are central to reaching Häfele's consumer market and ensuring we go above and beyond to promote our premium products while guaranteeing that customers receive quality service and expert advice. Our presence at the KBB Show in March provided a huge boost to our Studio Partner initiative, which only added to its strong momentum in bringing Häfele and its partners closer to the end-customer".

Mark Lineham, Owner of Thoroughly Wood Kitchens, said: "We are absolutely thrilled to have been chosen by Häfele, to join their exclusive network of Studio Partners. It's such a rewarding scheme to be involved in - not only do we enjoy the benefits of the initiative, but the support we receive from Häfele is invaluable".

Häfele is always interested in hearing from potential studio partners. To find out more about becoming a Häfele Studio Partner, contact studiopartners@hafele.co.uk.