Smeg Appliance Partnership Programme

Smeg has launched a new partnership programme for their major domestic appliances range in line with Häfele’s new Spring edition of the Appliances catalogue.

The partnership programme has been developed by Häfele in conjunction with Smeg to reward you as KBB retailers with as much as 25% discount and assist you in competing with online appliance retailers.

Häfele are committed to supporting our partnership with Smeg as well as providing practical and tangible benefits to our valued customers with initiatives like this programme.

Eligibility and pricing benefits are split into three tiers as follows:

	Tier 1	Tier 2	Tier 3
Category	All HUK customers	Partner	Display Partner
Eligibility	All customers eligible	Must meet Partner criteria	Must meet Display Partner criteria
Pricing	5% discount from Smeg SRP	Freestanding - 15% discount from Smeg SRP. Built in - 20% discount from Smeg SRP	Freestanding - 20% discount from Smeg SRP. Built in - 25% discount from Smeg SRP

The criteria and benefits of these tiers are as follows;

Criteria	Tier 1	Tier 2	Tier 3
Category	All HUK customers	Partner	Display Partner
Eligibility	Any customer eligible	Must be a KBB retailer with premises showcasing kitchen furniture	Must be a KBB retailer with premises showcasing kitchen furniture & displaying Smeg MDAs
Display Requirement	None	None	Must display a suite of at least three Smeg MDAs
Additional Benefits	None	Preferential pricing. Access to Smeg logo & restricted access to Smeg imagery. Access to Smeg promotions. Access to promotional warranties. Access to Smeg product training.	Preferential pricing. Access to Smeg logo & full access to Smeg imagery. Access to Smeg promotions. Listed on Smeg website displaying dealer list. Access to Smeg product training. Access to live instore cooking demonstrations