Sarah Beeny Home launches exclusively with Häfele UK

February 2015

Celebrity property expert Sarah Beeny has joined forces with premium living solutions specialist Häfele UK to launch a stunning new collection of decorative handles.

The new Sarah Beeny Home collection, marks the first time that Sarah has brought her expertise to the homeowner market and the handles, chosen exclusively with Häfele, are the first products to emerge from the exciting partnership.

The collection comprises four beautifully crafted ranges; Urban Living, for natural simplicity, Vintage Glamour, to bring more sparkle into the home, Period Classics, embracing timeless and classic design and Modern Life for a quality, contemporary finish.

With a style to suit even the most challenging of renovation projects, the new range aims to offer value for money, superior quality and smart, stylish design to give a distinctive and fashionable look throughout the home. Combining Häfele’s expertise with Sarah’s keen eye for homeowner trends, the quality collection of handles will suit all styles and add the essential finishing touches to doors, cupboards, drawers, furniture and DIY projects, in every room.

The launch signifies the next chapter in a longstanding, relationship between Sarah and Häfele. Sarah turned to Häfele when renovating her own period property, Grade II listed Rise Hall, and has relied on the brand to bring numerous projects, both on and off the screen, to life.
Sarah said: “As a homeowner myself, I’ve been frustrated over the years with products of a poor quality, particularly fixtures and fittings. Häfele is a brand I’ve known and trusted for years and it made sense to launch a homeware range with a partner that was synonymous with quality and style as well as functionality and reliability.

“When launching the new collection we knew handles was a good place to start as it’s all about attention to detail – fixtures and fittings really can make or break an interior project and we’re confident that we’ve crafted a solution to suit every design requirement. We’ve had great fun planning the ranges together and are excited to unveil the Sarah Beeny Home collection.”
Chloe Thacker, Marketing Director at Häfele UK, said: “The partnership with Sarah and Häfele UK is an exciting one for us. We’ve increasingly noticed a gap in the market for beautiful and timeless fixtures and fittings and were keen to bring our reputation for quality, reliability and versatility into the interiors collection. We’re confident that this marks the start of exciting times ahead and we’re looking forward to growing Sarah Beeny Home in the future to include even more product collections, to give more people the inspiration and finishing touches they need to bring their homes to life.

The new Sarah Beeny Home collection is available exclusively through Amazon from May 2015.
For more information on Häfele UK, visit www.ideasforliving.co.uk, you can also like Häfele on Facebook.com/hafeleuk.