Häfele Announces New Trade Partner Programme

Leading design solutions specialist Häfele UK has launched a brand new Trade Partner Programme, offering exclusive offers, marketing support and lead generation through its exclusive network locator to local trade counters across the UK.

This new initiative, which follows the successful roll-out of Häfele’s Studio Partner Programme last year, launches as the business looks to build a nationwide network of Trade Partners. A new tiered approach means that every size of Trade Partner, whether large or small, will have access to exclusive benefits including preferential pricing on selected product categories and extensive marketing support as well as Häfele’s free next-day delivery service on orders placed before 6pm. A key aim of the initiative is to give trade professionals quick and easy access to Häfele’s extensive product range across the entire country. In addition, Trade Partners will have unrivalled access to the information and support needed to generate sales.

Graham Morritt, Business Development Manager at Häfele UK, said: “We are currently recruiting distributors across the UK to join our exclusive programme of Häfele Trade Partners. Members will not only have access to Häfele’s vast range of products, but will benefit from both extensive customer service and marketing support too. We have also created a Trade Partner locator on our website, which will enable trade professionals to easily source their local Häfele Partner.

“At Häfele, we specialise in quality fixtures and fittings including door furniture and accessories, locking and security, and lighting plus systems that improve the way homes work – we also pride ourselves on our ingenious storage solutions for projects with limited space. We have an extensive range of over 25,000 products, providing trade professionals with an industry-leading solution to fulfil every customer need.

“The development of our Trade Partner network will create a huge level of support for tradesmen, so we are very keen to hear from potential trade counters that are interested in becoming part of this exciting new programme.”