How Service Plus Customised Improved Efficiencies for Retail Display Manufacturer

Our latest case study explores how our bespoke service for Loox lighting helped Popworks save time and drive business growth. Read the case study and hear from Popworks' owner David in the video below.

The design and style of retail display equipment can make the difference between a sale and a lost customer. Display units must be crafted in such a way so the product stands out from its competitors, demonstrates its qualities and inspires the buyer.

Having designed and manufactured point of purchase equipment for over 30 years, Suffolk-based Popworks knows this all too well. With an in-house team of 15 retail specialists and national network of subcontractors that predominantly work with timber, MFC, MDF and steel, it creates high quality stands and displays for clients across the home interiors industry.

Popworks HtoO case study

Achieving Market Advantage

Popworks has long relied on us for the hardware to build its products. However in the last two years, the company has added Loox lighting, combined with our Hafele Service Plus Customised service, to its offer, giving customers a way to illuminate their goods and achieve a market advantage, even when working on large, complex jobs.

David Anderson, owner of Popworks, said: “Two years ago, we began using Häfele’s Loox LED lighting within our displays, and it’s been so successful we now consider it one of our commodity services. Any display we create has the sole purpose of presenting the clients products in the best possible way.

Popworks case study “For home interiors businesses, their branding, product and product information must stand out and lighting plays a key role in that. But we can’t just stick a lamp in a unit; the display furniture must be the same quality of the product; we design our equipment to match the aspirations of our customers. To achieve that, we require subtle components that are flexible enough to meet the various shapes and sizes of our displays, so the LED strips from Loox are perfect.”

Helping to deliver at scale

Popworks customers often place large orders for roll out over a period of months and can range from 100 units to over 1000 to be scheduled over the product launch period.

To deliver such scale, Popworks relies on services which help its team achieve efficiencies, including our Service Plus Customised . Through the service, we cut, assemble, package, label and deliver products to specific requirements to save time during the installation process, as well as cut down on wastage.

Popworks Hafele Service Plus Customised case study

Driving a growing business

This efficiency has been critical for Popworks, helping the company to take on an ever-growing order book.

“When we’re manufacturing at such scale, we don’t want to be rifling through thousands of different components to piece our stands together,” David added. “Using Service Plus Customised, we can specify exactly what we need and it will be delivered to us in sets. For each unit, we select the set which contains all the components we need, so we can just get on with the job and deliver to the customer’s deadlines.

“Häfele has made our life so much easier, it’s now critical to both our offering and goals to continue growing our services for customers. Other suppliers simply aren’t as slick; we’re so busy, we need the least resistance in our processes as possible. Häfele’s Service Plus Customised and products have only ever supplemented and amplified what we’re able to offer. When you consider the huge range of products Häfele offers too, there’s no reason for us to work with anyone else.

“I recommend Häfele to everyone, from other manufacturers to my wife when she’s looking for items relevant to her property renovation projects. If someone in the field asks where they’d be able to find something of high quality with brilliant service, I’ll only ever say Häfele.”