Kitchens for Living Whitepaper
A picture of the UK
Kitchen Earlier this year, Häfele completed a study with over 2,000 homeowners from across the UK to get a true picture of the nation’s kitchens. As part of the research, we delved into localised trends in current kitchen layouts and styles, and critically, regional variations in what consumers want from their space in the future.
Through Kitchens for Living: A Picture of the UK Kitchen, we aim to give our customers real actionable insights to help drive sales and marketing activity.
Mancunians had the strongest dislike towards their current kitchen (26%) with the words sad and stressed the most negative emotions described. Glaswegians were next on the list with ‘depressed’ 13% selected as the negative term they’d use to describe their space.
Drivers for change
Updating the style of their current kitchen is the biggest driver for consumers, followed closely by their desire to improve their home’s value while. Not enough storage was a close third at one-quarter of respondents.
A lack of storage posed a particular issue in the West Midlands where it was just two points behind style at 29%
Accessibility and making their kitchen more appropriate for an aging family was key to 15% of respondents in the East of England – almost five times higher than in other parts of the UK
Flexibility and multi-functionality was a standout reason for change for those in Scotland, with 10% citing it as their reason for upgrading – double other parts of the UK
A desire to be more eco-friendly was also important to 13% of Londoners and 14% of Mancunians